An Advertising Primer: Part 2, Vol. 49, No. 4 RES GESTAE 32 (November 2005)

Last month’s column covered general guidelines on lawyer advertising and publicity. Drawing on disciplinary cases decided in just the past three years, let’s get a little more specific about the content of lawyer advertising. What’s in a name? Rule of Professional Conduct 7.5(b) (2005) restricts the use of trade names.  So, for example, in Matter [...]